Branding
Over the last couple of years I have been taking a close look at how I am branding my business. This is a word hundreds of books have been written about. It also took me quit sometime to understand. In a nut shell. I Kim James, with all my assets and flaws all of my talents and character defects, personal tastes, preferences and dislikes, my values and principles, are my brand and yes also the work,. Who I really am is my brand. I can't think of branding myself to just turn a profit. My understanding is I must take a real inventory assessment of who I am and my impact on people.
My work has been called honest, warm, bold, vivid, classic, original, enduring, sensitive and beautiful. I have also heard those comments about my personality and nature.
I have been considering, the color, the font, the logo. I have settled on all of these things. Now every choice I make about my business is run by my list and if it doesn’t resonate with my style, it’s out.
Tricky…..
I am creating a hybrid blog site. I bought the template through word press, but it isn’t as easy as big folios blog. I wish big folio would have had blog sites. It will be up in a few weeks, I hope. I am so pissed I wasn’t more of a nerd and didn’t pay more attention in school especially in math and science. It is such a stretch for me to learn this stuff. If I can remain focused and patient enough it will be up soon.
So my sites will be going through some changes to get on the same page of my personal brand.
But for now I am frustrated and tired of computers. I am going to work out!